Email Marketing Executive job in chennai

Email Marketing Executive

Department

Digital Marketing

Experience

Entry-Level 0-2 yrs

Location

Chennai

The Role

As an Email Marketing Executive, you will play a crucial role in the execution of our email marketing campaigns, from conception to analysis. This role is perfect for someone who is creative, analytical, and eager to learn and grow in the field of digital marketing.

Key Responsibilities

Assist in the development and execution of email marketing campaigns, including drafting emails, managing lists, scheduling, and sending emails.
Work closely with the marketing team to segment lists and personalize emails to increase engagement and conversion rates.
Monitor and report on the performance of email marketing campaigns, providing insights and recommendations for improvement.
Conduct A/B testing on various email campaigns to optimize performance.
Ensure all email campaigns comply with current email best practices, strategies, and regulations (e.g., GDPR).
Collaborate with the content and design teams to create compelling email content and visuals.
Assist in managing the email marketing calendar and ensuring timely execution of campaigns.
Stay updated on the latest trends and technologies in email marketing and suggest innovative ideas to improve email marketing efforts.

Qualifications

• Bachelor’s degree in marketing, Information Technology, or related field

• Proven experience as an SEO Lead/Manager or similar role

• Strong understanding of search engine algorithms and ranking methods.

• Experience with SEO tools (e.g., Google Analytics, SEMrush, SpyFu)

• Knowledge of HTML/CSS and website administration
• Experience of using AI tools (Preferred)
• Experience of working on PPC campaigns (Preferred)
• Experience of working in the Software/IT industry or with Software/IT clients

Bachelor's degree in marketing, Communications, or a related field.
0-2 years of experience in email marketing or a related field. Internship experience is a plus.
Strong understanding of email marketing concepts, metrics, and best practices.
Familiarity with email marketing tools (e.g., MailChimp, Constant Contact, HubSpot).
Excellent written communication and copywriting skills.
Ability to analyze data and derive insights to improve campaign performance.
Highly organized with attention to detail and the ability to manage multiple projects simultaneously.
Creative thinker with a willingness to learn and adapt.
Team player with excellent interpersonal skills.
Proficiency in utilizing Marketing Automation Platforms such as HubSpot, Zoho, MailChimp, and SendinBlue.
Enhanced data management abilities to ensure clean and accurate lists.

Core Skills

Self-Starter: Demonstrated ability to initiate tasks and pursue objectives without constant supervision.
Innovative and Out of the Box Thinker: Creative mindset with a passion for thinking differently and solving problems in new ways.
Quick Learner: Ability to rapidly grasp new concepts, technologies, and ideas.
Research-Oriented: Keen interest in conducting research to understand market trends, and the competitive landscape.

What We Offer

A dynamic, creative, and supportive work environment where ideas are valued, and growth is encouraged.
Comprehensive training and development programs.
Opportunities to work on projects that directly impact the business.
A chance to work with a team of experienced marketing professionals who are committed to your success.
Competitive entry-level salary.

This role is perfect for recent graduates or individuals with some initial marketing experience looking to build a solid foundation in various aspects of marketing. If you are an ambitious, creative, and analytical individual eager to start your marketing career, we would love to have you on our team!

Softura - Careers