This blog post explores the latest trends in web application development, highlighting how leading companies are implementing them to drive success.
Progressive Web Apps (PWAs) are changing how consumers use websites by clearly outlining the difference between web app development and mobile apps.
PWAs are quick, fast, and have all the features of a native app. The way it looks just like a website makes it easy for anyone to use.
Users can send push messages, work even when they are not online, and the pages load quickly, all of which make the user experience much better.
Twitter Lite, the company's Progressive Web App, is made to provide a better and more data-efficient experience, especially in places with slow internet. It has made people more interested, as shown by the 75% rise in Tweets sent and the 65% rise in pages per session.
Twitter Lite is network resilient. To reach every person on the planet, we need to reach people on slow and unreliable networks. When available, we use a Service Worker to enable temporary offline browsing and near-instant loading on repeat visits, regardless of the network conditions.
- Nicolas Gallagher,
AI and ML are being integrated into web apps to make them more personalized and to handle routine tasks. Such technologies like AI & ML development services are making web apps better and easier to use.
For example, chatbots can answer questions from customers, and algorithms can customize content or suggest products.
Machine learning algorithms run Spotify's music recommendation engine.
Based on what users listen to, the engine makes custom mixes for each user. This customization has been a big part of Spotify's plan to keep users coming back.
Every day, teams across Spotify leverage AI and machine learning to apply our personalization capabilities on a large scale, leading to the features, playlists, and experiences Spotify users have come to know and love. And when you spend your days working with emerging technologies, it’s easy to get transfixed by complicated new advancements and opportunities.
- Newsroom
Single-Page Applications (SPAs) are becoming quite popular because they let you load information on the go without having to reload the entire page. This method provides a more seamless, app-like experience for users, with faster changes and shorter start times.
Google's email service, Gmail, is a great example of an SPA.
It has a fast and efficient layout. Also, it makes work easier and makes users happier because it can update content instantly without having to refresh the page
Voice-assisted devices are becoming more common, so web apps need to be optimized for voice search. Add voice search features to web apps to make them more accessible and give users a better way to interact with them.
Voice search is now used by Domino's Pizza, and customers can order pizza by speaking into the company's web application.
This new idea not only makes the experience better for customers, but it also makes Domino's look like a brand that is ahead of the curve when it comes to digital engagement.
There will be a day when typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience,
- Patrick Doyle
By getting rid of the need for developers to handle servers, serverless design is changing the way core development is done.
With this model, developers can focus on writing code and putting it into use, while the cloud provider takes care of running the code, scaling it, and maintaining. It gives you more options, at reduced costs, with better ability to grow.
Coca-Cola has used serverless design to improve its processes, which has cut down on the work of managing servers and made it easier for its business apps to grow as needed. Because of this change, Coca-Cola can now focus on coming up with new ideas instead of managing its infrastructure.
Holding your camera up to the display will autoscan a QR code, which immediately connects to the cloud and brings the Coca-Cola Freestyle user interface to your phone,” explains Stubbs. “You then select from the full menu of brands and flavors—and pour by simply pressing the option on your phone. The idea is to be safe, seamless, and fun
- Thomas Stubbs
"Our integration with the Google Nest smart thermostats through Aidoo Pro represents an unprecedented leap forward for our industry."
- Antonio Mediato, founder and CEO of Airzone.
The trends in web application development underscore a move towards more interactive, personalized, and efficient online experiences. Companies like Twitter, Spotify, Gmail, Domino's, and Coca-Cola demonstrate the practical application and benefits of these trends, highlighting the potential for businesses to innovate and thrive in the digital era.
Softura’s web application development services have guided businesses to build such effective, future-proof web applications. Reach out to us to schedule your complimentary consultation for more tailored insights based on your business needs.
"By analyzing the data from our connected lights, devices and systems, our goal is to create additional value for our customers through data-enabled services that unlock new capabilities and experiences."
- Harsh Chitale, leader of Philips Lighting’s Professional Business.
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